Q.) What is the number 1 way to prevent Amazon suspension?
A.) Regular account review / assessment / audit.
The best way to do this is with regular (we recommend monthly) account reviews.
Of course like all our services we provide, we tell you how you can do this yourself. Or, we offer our services to do this professionally for you.
This is an overall review of your seller account. Things such as how listings are formatted, listing content, review of responses to customer queries, feedback review.
9 times out of 10. Before Amazon Suspends an account, there will have been direct, or indirect warnings. The key to preventing suspension is understanding the warning signs and reacting, before it is too late.
Given the sheer quantity of account suspensions, sellers must take preemptive, self-protective measures. Most sellers have come to understand that monitoring metrics and keeping your account healthy is a mandatory starting point when it comes to selling on Amazon.
Performance Metric Review
Amazon sellers are constantly being assessed by a whole range of performance metrics, and the most important of these is Amazon’s Customer Metrics. One of Amazon’s main priorities is that their customers receive the same level of service from third-party sellers as they do when they buy from Amazon itself, so they monitor sellers' dispatches, returns, refunds and any other issues.
If you fail to meet these standards Amazon can suspend your account, or even ban you from selling completely. Maintaining high levels of customer satisfaction is also essential to increasing your sales and growing a successful Amazon business. We take you through each of the Customer Metrics that your sales are assessed on and explain how you can improve them.
Perfect Order Percentage (POP)
What is it? The amount of your orders that are accepted, processed and fulfilled without any problems. Your Perfect Order Percentage takes into account negative feedback, A-to-z Guarantee claims*, Chargebacks, Cancellations, Late Dispatches, Refunds and Buyer-Initiated messages. You should keep this above 97%. If you fall below any of these performance thresholds, Amazon may temporarily suspend or permanently remove selling privileges.
*Amazon guarantees that items arrive in good condition and on time or the buyer can make an A-Z Guarantee claim to have their money refunded.
How to work it out? The number of perfect orders from the last 90 days divided by the total number of orders received during that time.
Order Defect Rate (ODR)
What is it? The proportion of your orders that receive negative feedback, an A-to-z Guarantee claim or credit card chargeback. Amazon uses this to measure your overall performance. Your Order Defect Rate should be below 1%.
How is it calculated? The number of A-to-z claims, negative feedback and chargebacks divided by the total number of orders for a certain time period. An A-to-z claim and negative feedback for the same order won’t count as two defects, and claims that are resolved in the seller's favour or withdrawn by the buyer won’t count.
Pre-fulfilment Cancellation Rate
What is it? The number of orders cancelled by you before you’ve dispatched the item. This should be below 2.5%.
How is it calculated? Orders cancelled by the seller divided by the number of orders in a certain time period. This doesn’t include buyer requested or initiated cancellations.
Late Dispatch Rate
What is it? If you’re using Amazon’s Charge When Ship, you’ll be monitored on your late dispatch rate: the number of orders that have a dispatch confirmation completed after your expected dispatch date. This should be below 4%.
How is it calculated? The number of late dispatch confirmations divided by the number of orders in a certain time period.
What is it? The number of your orders that are refunded for any reason as a percentage.
How is it calculated? The number of orders refunded divided by the number of orders in a certain time period, as a percentage.
As you can see there are many more metrics as well. A review needs to carefully assess each of these, and the history of each and determine all factors involved in the improvements / declines of every metric. Then adjust accordingly.
With a seller-services.com professional account review. All this will be done and more. Then presented in an easy to understandable report, with simple straightforward changes that you need to implement.
Please contact our team today to begin your FREE account review.